Choosing Event Categories with Loxi
Across the top of your Loxi calendar, you’ll notice a few basic filters—they help your site visitors quickly and easily find the events they’re looking for.
They can search by keyword using the search bar, locations, or event categories. Often a user is looking for a specific kind of event, so having specific event categories set up can make all the difference in helping potential attendees find the event they’re looking for.
To create new event categories in Loxi, click the “Category” tab along the right side of your screen when creating or editing an event. Use the “+ Add Category” button to create a category tag of your choosing. You can then assign your events to any relevant category tags you’ve created.
There are a few different ways you can categorize your events. We’ll go over them below!
Content Event Categories
One way to categorize your events is by content. Are your events based on different topics? For example, a wellness studio may offer customers multiple services—some customers will be looking to get their body moving with yoga, while others may be interested in meditation and mindfulness classes.
Format Event Categories
Is your event a class, a workshop, a meeting, or a lecture? The format of your event can make a big difference when your audience is deciding if this is the right event for them.
Categorizing by format is especially useful in a professional context. Are you hosting a conference? Some attendees will prioritize creating contacts at networking events, while others may be seeking to strengthen their skills with a workshop. Professionals will browse your events with a specific goal in mind, and knowing the format will help them determine whether that event can help them reach their goal.
Skill Level Event Categories
Do you offer events organized by skill levels? For example: let’s say you’re teaching an exercise class. Should attendance depend on past experience? If so, you may want to categorize your classes as “beginner,” “intermediate,” and “advanced”.
Do you offer various event formats and skill levels? Don’t worry—with Loxi, you can tag each event with more than one event category (e.g. “Workshops — Beginner,” and “Workshops — Advanced”).
A solid rule of thumb: Always try to view your calendar through the eyes of your audience. What problem are they trying to solve when they visit your site? What are they looking for?
Answering this question will help you decide how they are going to search for events, and gives you the opportunity to create the event categories that best suit their search needs.
Remember to keep in mind new visitors to your site, who are browsing and discovering, as well as returning visitors, who are more likely to already know what they’re looking for!
Ultimately, you know your event content and site users best. It’s up to you to decide which event categories are most conducive to organizing your events given your unique audience.
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